Hispanic Audience Research
We research and study the data that will help you understand how to communicate effectively with the Hispanic community. The U.S. Hispanic audience is more than just a group of Spanish speakers or even bilingual (English/Spanish) customers. The Hispanic audience has it’s unique characteristics and can better be understood when we divide it on several groups: first generation Latinos, second generation, US born vs abroad, acculturation, years the person has lived in the United States.
We believe boring websites are doomed to fail and refuse to build anything that is not cool and easy for people to pass around. Marketing to a minority group without considering their culture and individual characteristics is a mistake and a waste of marketing dollar as well. We build each website, in English and Spanish, to enhance your digital presence among U.S. Hispanics but also to be a powerful selling tool that represents the best qualities of the Latino community.
PPC / Paid Advertising
We can manage small and large marketing budgets to connect your products with U.S. Hispanic customers when they use Google, Yahoo / Bing to look for information about your product in Spanish or English. We concentrate a great deal of our ads on mobile campaigns. The Hispanic community uses mobile devices more than any other electronics, for calls, texts, news, Social Media, games, searching online. Our mobile advertising includes videos, text and banner ads.
Social Media Marketing
Hispanic Facebook Marketing.
When 75% of U.S. Hispanics are active Facebook users, the leading social network represents a great vehicle to connect with this growing demographic. We manage all aspects of Spanish and English language Facebook ad campaigns for the U.S. Hispanic market, using specific targeting criteria such as location, language, age, education, and interests.
Email Marketing / Automation
Email Marketing is a very powerful advertising tool. We can work with your existing email list or create a list from scratch according to your business needs and sales goals. Each email campaign can be tracked down to the last dollar so you know how much it costs to get each new client. Email, when used as part of a broader campaign can be automated and personalized for optimal results and minimum effort.
Text Messaging Ads / Other Services
Reach new and existing clients via text message. Send billing reminders, your office address, abandoned Cart reminder for those who didn’t complete the checkout, answers to common questions, promotions or any other type of marketing ad via text. The client interaction with ads via text is at the very least 20% higher when compare to other mediums. We also offer services including: Video, Ad Copy, print ads, digital graphics and banners.